Thursday 5th May 2016

Latest digital communication channels statistics

Newsletter statistics

Our February newsletter was sent out on February 16th to 283 recipients. By March 3rd, 136 users (48.2%) opened it, most were from Germany, followed by the USA and the UK. 78 (27.7%) of you clicked on at least one of the articles. Both, open rate and click through rate are better than industry averages. Most read articles were:

 

  1. ESA Annual General Meeting 2016
  2. Development of the low-temperature testing programme
  3. Fluid Sealing 2016: special deal for ESA Members

Website statistics

Last month (in April) there were 809 unique visitors coming to our website, which was more than in previous months. Could be due to expecting AGM or we managed to make the site more relevant for the visitors. Together visitors viewed 2,978 pages, on average 2.84 pages per visit. Visit lasted for 2:42 minutes on average.

LinkedIn statistics

ESA LinkedIn page has currently 398 followers, with engagement rate of the posts between 1,33% and 3,49% in the last 2 months. The most engaged post was the one about a special rate for ESA Members at the BHR conference.

ESA LinkedIn group has currently 810 members, but still little conversation between them. Read our LinkedIn tips on how to use LinkedIn groups for business and start participating: ask a question or share a solution to a problem. LinkedIn Groups are a perfect place to share knowledge.

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