Friday 18th November 2016

Targeting your LinkedIn posts to the right audience

In our last newsletter we promised to write some more about targeting your updates to the right audience, and how to analyse and optimize your activities on LinkedIn. As much as creating appealing updates is important it’s even more important that they are relevant to those who are reading them. This means you need to target the right audience.

And how can you do that on LinkedIn?

Before you publish an update on LinkedIn, you can choose which audience you want to show it to. This give you the ability to tailor content to specific audiences.

You get two choices: all followers or specific audience.

And when you choose “Targeted audience”, you are presented with even more options for segmentation. You can segment your audience by company size, industry, function, seniority, geography, and language preference.

But remember – this applies to your followers only. That’s why you have another option – you can choose to serve your update both to your employees and non-employees on LinkedIn, or non-employees only.

Once you decided who you’re going to target your update to, it’s time to publish it and monitor what’s happening. Without analysing your results, you can never be sure what works and what doesn’t. LinkedIn offers a free analytics tool you can use, and it offers you quite a lot of insight. In the next article we will have a look at how you can analyse updates.


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