As the year draws to a close, we have taken a detailed look at our digital performance in 2024. Here is an overview of the key metrics.

Growth of the website: Consistent growth in traffic and engagement

This year, our website saw steady growth: the number of sessions increased by 35% to 19,864 (compared to 14,705 in 2023), and the number of page views reached 52,205—an increase of 51% compared to the previous year. Visitors spent slightly more time on the website, with an average session duration of 56 seconds, and the bounce rate improved from 47.9% to 44.9%, indicating a more engaged audience.

There were also significant improvements in traffic sources. Organic search remained the most important factor, increasing by 9% to 8,571 visits. Other channels also saw notable growth, with social media traffic up 169%, email traffic up 127%, and direct visits up 33%.

Global reach: broader audience engagement

The global reach of the website increased in 2024, with several countries seeing a significant increase in visitor numbers. Visits from the United States increased by 39%, from the United Kingdom by 46%, and from Spain by 53%. Growth in other markets such as China (up 51%) and Germany (up 34%) underlines the increasing international visibility of our content.

LinkedIn: Growing engagement and reach

We have continued to build a strong presence on LinkedIn, with the total number of followers increasing by 72% to 2,883. The number of new followers almost doubled compared to 2023, reaching 1,205. Engagement metrics showed similar growth, with impressions up 31% to 92,372 and interactions (clicks, reactions, comments, reposts) up 94% to 3,178. The engagement rate improved from 4.31% in the previous year to 5.4, showing a strong connection between our content and audience interests.

With 106 posts published in 2024 compared to 75 in 2023, our increased consistency in content delivery was a key factor in these results.

A detailed look at the numbers:

Website in 2024

  • Sessions: 19,864
  • Pageviews: 52,205
  • Session Duration: 56s
  • Bounce Rate: 44.9%

Traffic from:

  • Organic search: 8,571
  • Direct: 6,402
  • Email: 1,605
  • Social: 1,772
  • Referral: 1,156

Top 10 Countries

  1. United States: 2,453
  2. France: 2,341
  3. United Kingdom: 2,091
  4. Germany: 1,798
  5. India: 1,492
  6. Italy: 894
  7. China: 851
  8. Netherlands: 851
  9. Spain: 607
  10. Belgium: 385

Top Posts/Pages:

  1. European Sealing Association (homepage): 5,636
  2. The FSA Spiral Wound Gasket Test Procedure Update: 1,400
  3. List of Members: 735
  4. News Archive: 567
  5. PFAS Restriction Update: 471
  6. Flange gaskets: 463
  7. Mechanical Seals: 437

LinkedIn in 2024:

  • Total followers: 2,883
  • New followers: 1,205
  • Total page views: 1,982
  • Unique visitors: 795
  • Impressions: 92,372
  • Engagement (clicks, reactions, comments,and reposts): 3,178
  • Engagement rate: 5.4%
  • Total posts in 2023: 106

These results would not have been possible without the contributions of everyone involved. To those who created the engaging content that attracted and retained our audience: thank you!

As we head into 2025, we look forward to building on this progress, experimenting with new ideas and continuing to share valuable insights. Here’s to another year of collaboration and growth!